“The consumer isn’t a moron; she is your wife.”
“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”
this man was amazing. read an of his books on advertising; they are equally as amazing as he.
Sorry, geek fest for the moment.